Written by Hector Garcia
@hex.garEstimated reading time: 6 min read
The BOOKED Framework Prompt Pack
Ad Creative Systems for DTC
PromptsReading time: 6 min read
If your landing page gets clicks but never books a call, the problem usually is not your price, it is your structure. BOOKED is a 6 part framework for high ticket landing pages: Bold Hook, Open the Wound, Own the Method, Know the Proof, Extend the Offer, Drop the Deadline. Below is one ready to use AI prompt for each section. Fill in the brackets with your own details and paste it into ChatGPT or Claude, one section at a time.
The framework
| Letter | Section | What it is |
|---|---|---|
| B | Bold Hook | Headline names the outcome, not the offer. One qualifier line, one button. |
| O | Open the Wound | Names the exact frustration in the reader's words, right under the hero. |
| O | Own the Method | Names your process, gives it a label. Makes you the guide, not just another option. |
| K | Know the Proof | Video testimonials first, specific results over vague praise. |
| E | Extend the Offer | Program broken into pieces, each piece with its own value attached. |
| D | Drop the Deadline | Real spot count, guarantee, and top objections answered before the final button. |
AI prompts by section
Copy a prompt, fill in the brackets with your own details, and paste it into ChatGPT or Claude. Work through them in order, B through D, since each section sets up the next.
B, Bold Hook
Write a headline for a high ticket landing page. It should name the specific outcome the client gets, not the name of my offer. My offer is [describe your offer]. My ideal client is [describe your ideal client]. Below the headline, write one qualifier line that tells the reader exactly who this is for. Then suggest one clear call to action for the button. Keep the headline under 12 words, no hype words.
O, Open the Wound
Write 3 short statements that name the exact frustration my ideal client is feeling right now, in their own words, not mine. My ideal client is [describe your ideal client] and their current situation is [describe the pain point]. Make each statement feel like I am reading their mind, not selling to them. No corporate language.
O, Own the Method
I have a process for helping clients get [describe the result]. Here are the steps: [list your steps]. Turn this into a named framework with a memorable short name or acronym. For each step, write one sentence explaining what happens and why it matters. Make me sound like the person who built this method, not someone repeating advice.
K, Know the Proof
I have these client results: [list your results or testimonials]. Rewrite each one as a short, specific proof statement that leads with the exact result and number, not vague praise like "great to work with." Order them strongest result first. Suggest a one line caption to put under each, for a video testimonial section.
E, Extend the Offer
My program includes [list everything included]. Break this into individual pieces, and for each piece write one line describing what it is, plus a believable dollar value based on what it would cost separately. Add up the total value against my actual price of [your price], so the value gap is clear. Keep the numbers believable, no exaggeration.
D, Drop the Deadline
Write a closing section for a landing page. Include: - A real reason for urgency based on [your actual capacity limit, spots per month, or start date] - A one sentence guarantee based on [your actual guarantee] - Answers to these 3 objections my ideal client usually has: [list 3 objections] Keep each answer to 2 sentences, direct, no hedging.